This year has been so full of exciting changes, it’s time for an update on what’s happening in my corner of the world! 

A Fresh Season and a Fresh Start

Lately, I’ve been spending more time offline and soaking up moments with my kids. I’ve continued growing my beauty business and focusing on the women God is placing right in front of me. It’s been a refreshing season of slowing down, noticing the people nearby, and building community right where I am.

In the middle of all this slowing down, something exciting happened: Beautycounter is officially back as Counter. It feels fitting, honestly. Just like I’ve been finding beauty in the simple, steady things around me, Counter’s return reminds me that what’s good and true doesn’t need to change. The name is new, but the mission and the products I love most are exactly the same.

As I keep leaning into this season of presence, I’m reminded that the choices we make, from how we spend our time to what we put on our skin, matter. Clean beauty still matters. And I’m so excited to share what’s next.

Why Clean Beauty Still Matters

Even as life shifts, one thing that remains constant for me is clean beauty. When I learned what was really in most of the products I was using, everything from hairspray to perfume, I knew something had to change.

Since then, I’ve spent more than a decade exploring safer, high-performing products, and I keep returning to my favorites from Counter. The Dew Skin Tinted Moisturizer and Overnight Resurfacing Peel have become staples because they truly deliver.

What’s New (and worth knowing)

💄 Same products, refreshed packaging  Your clean favorites are still here, just dressed up a little.

🎁 Holiday sets are out now  Perfect for gifting to your sister, mother-in-law, or that co-worker you never know what to get.

🛍️ Use my specific link when you shop  You can’t search my name anymore, so please use my personal link (and hit reply if you want custom skincare recs! I love helping you find your perfect match).

💸 Join the new Loyalty Program  It’s completely free and lets you earn points every time you shop.

Gratitude and Giving Back

Here’s some real talk: when you shop Counter through me, you’re directly supporting my family. I’m beyond grateful for each of you! Every message, order, and conversation allows me to share something I love while helping support our home.

So whether you’re restocking your skincare or shopping for holiday gifts, thank you for being part of this journey and our family’s story.

Here’s to more presence, more purpose, and a season filled with beauty that’s both clean and meaningful.

Xoxo,

Emily